{"id":34375,"date":"2015-06-30T18:33:13","date_gmt":"2015-06-30T18:33:13","guid":{"rendered":"https:\/\/80000hours.org\/?post_type=career_profile&p=34375"},"modified":"2023-09-25T11:20:18","modified_gmt":"2023-09-25T11:20:18","slug":"work-in-marketing","status":"publish","type":"career_profile","link":"https:\/\/80000hours.org\/career-reviews\/work-in-marketing\/","title":{"rendered":"Marketing (for skill-building & earning to give)"},"content":{"rendered":"","protected":false},"author":16,"featured_media":34461,"parent":0,"menu_order":18,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"[fn 1] This point was made by one of the people we interviewed - Josh Jacobson who worked in brand management at PepsiCo and went on to do a startup. [\/fn]\r\n[fn 2] \"In medium to large sized companies, the marketing director may be a board member, influencing corporate decisions and business strategies. In most cases, the marketing director will head up a team of marketing managers, executives and assistants.\" [Chartered Institute of Marketing - Why a career in marketing?](http:\/\/web.archive.org\/web\/20150630143338\/http:\/\/www.cim.co.uk\/insight\/tools-and-templates\/getin2marketing\/why-a-career-in-marketing\/) [\/fn]\r\n\r\n[fn 3] The part about MBA's was mentioned to us by Josh Jacobson. [\/fn]\r\n[fn 4] \"...the top-earning marketing exec on our list pulls in about $9.7 million a year.\" [Forbes - America's Highest-Paid Marketing Executives](http:\/\/web.archive.org\/web\/20150630120156\/http:\/\/www.forbes.com\/sites\/jacquelynsmith\/2013\/03\/27\/americas-highest-paid-marketing-executives\/) [\/fn]\r\n\r\n[fn 5] \"And in terms of marketing, imagine, say, that 20% of America is millionaires or even richer. There will just be that much more competition for their attention, because attention is still scarce. But they'll have a lot more money. So in competing for their attention, basically in different ways we'll all be doing more marketing. And I see marketing as really the single biggest growth sector of the future, viewed in these somewhat unusual terms.\" [Tyler Cowen on Inequality, the Future, and Average is Over - EconTalk](http:\/\/web.archive.org\/web\/20150630123025\/http:\/\/www.econtalk.org\/archives\/2013\/09\/tyler_cowen_on.html) [\/fn]\r\n[fn 6] \"The persuasive view holds that advertising alters consumers' tastes and creates spurious product\r\ndifferentiation and brand loyalty. As a consequence, the demand for a firm's product becomes more inelastic, and so advertising results in higher prices. In addition, advertising by established firms may give rise to a barrier to entry, which is naturally more severe when there are economies of scale in production and\/or advertising. The persuasive approach therefore suggests that advertising can have important anti-competitive effects, as it has no \"real\" value to consumers, but rather induces artificial product differentiation and results in concentrated markets characterized by high prices and profits.\" Bagwell, Kyle. \"The economic analysis of advertising.\" *Handbook of industrial organization* 3 (2007): 1701-1844. [\/fn]\r\n[fn 7] Rizzo, John A. \"Advertising and Competition in the Ethical Pharmaceutical Industry: The Case of Antihypertensive Drugs.\" *The Journal of Law and Economics* 42.1 (1999): 89-116.\r\nGurun, Umit G., Gregor Matvos, and Amit Seru. *Advertising expensive mortgages*. No. w18910. National Bureau of Economic Research, 2013. [\/fn]\r\n[fn 8] \"The second view is that advertising is informative. This view emerged in force in the 1960s, under the leadership of the Chicago School. According to this approach, many markets are characterized by imperfect consumer information, since search costs may deter a consumer from learning of each product's existence, price and quality. This imperfection can lead to market inefficiencies, but advertising is not the cause of the problem. Instead, advertising is the endogenous response that the market offers as a solution. When a firm advertises, consumers receive at low cost additional direct (prices, location) and\/or indirect (the firm is willing to spend on advertising) information. The firm's demand curve becomes more elastic, and advertising thus promotes competition among established firms. As well, advertising can facilitate entry, as it provides a means though which a new entrant can publicize its existence, prices and products. The suggestion here, then, is that advertising can have important pro-competitive effects.\" Bagwell, Kyle. \"The economic analysis of advertising.\" *Handbook of industrial organization* 3 (2007): 1701-1844. [\/fn]\r\n[fn 9] \"More specialized fields include brand management, which focuses specifically on the management of a company's particular line of products or other brand, or market research, which uses focus groups, surveys, interviews, and other testing tools to evaluate market trends and customer opinions. If you're interested in getting into either of these, an education that includes courses in business, economics, or statistics will serve you better than a liberal arts major will.\" [WetFeet - Career Overview: Marketing](http:\/\/web.archive.org\/web\/20150630143754\/http:\/\/www.wetfeet.com\/articles\/career-overview-marketing) [\/fn]\r\n[fn 10] \"The best way to get into marketing, regardless of what you've studied, is by taking an internship. Many and high-tech and Internet companies offer marketing internships. Unless you're enrolled in an MBA program, internships are harder to come by at consumer products companies. The large consumer-products companies recruit at select schools, and the best way to get hired by one of them is through on-campus recruiting. For marketing positions in other industries, your best bet may be to network or to contact firms directly.\" [WetFeet - Career Overview: Marketing](http:\/\/web.archive.org\/web\/20150630143754\/http:\/\/www.wetfeet.com\/articles\/career-overview-marketing) [\/fn]\r\n"},"categories":[342,1309],"class_list":["post-34375","career_profile","type-career_profile","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-marketing"],"acf":[],"yoast_head":"\nMarketing (for skill-building & earning to give) - Career review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/80000hours.org\/career-reviews\/work-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If you want to make the world a better place should you work in marketing?\" \/>\n<meta property=\"og:description\" content=\"Spending a few years doing marketing in the private sector can teach you highly generalizable skills that can later be used in a wide range of industries and causes. 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